Pretty Rugged Blankets From The Shark Tank: Where Are They Now?

Pretty Rugged Blankets From The Shark Tank: Where Are They Now?

Customers have always had difficulty choosing the ideal blanket. Users frequently have to choose between comfort and fashion, and it is improbable to establish the ideal balance between the two. Entrepreneur Tracy Slocum encountered the same difficulty while sailing in Upstate New York in the fall with her family. Before establishing her business, Pretty Rugged, Tracy created her own blanket after seeing the present market lacked a solution to the issue.

After Tracy made her appearance on “Shark Tank” season 14 episode 5, people became interested in Pretty Rugged, which markets products that are both fashionable and utilitarian. Do not worry if you are interested in learning more about Pretty Rugged since we have you covered.

Pretty Rugged
Pretty Rugged

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Who Are Pretty Rugged?

The creator of Pretty Rugged, Tracy Slocum, graduated from Le Moyne College in 1996 with a Bachelor of Science in Psychology and a minor in Biology. Tracy began working in pharmaceutical sales after finishing her education, and she quickly established a reputation for herself in the industry.

Tracy was forced to leave the field, nevertheless, in order to care for her children, around nine years after she first entered it. Tracy began her own business, J. Slocum, in October 2013, but she was determined not to let her work life stagnate. As a result, she opened a renowned gourmet food store there.

Additionally, Tracy worked on creating and growing apparel lines as well as finding and creating goods from all over the world. Tracy had the concept for Pretty Rugged in 2016, and she was able to launch the business in 2017. Tracy even liquidated her specialised food store after Pretty Rugged gained traction and became quite well-known in order to devote all of her time to her new venture.

Tracy stated on the programme that she and her family like boating on Lake George in New York State in the summer. They cherish the activity so much, in fact, that they make every effort to continue it as long into the fall as they can. The family had to deal with numerous rainy days, which damages the trip. Upstate New York, however, has frigid days even in the early October.

Who is The Pretty Rugged?

Tracy was therefore searching for attractive blankets that would simultaneously keep her family warm and dry. She searched everywhere, including neighbourhood markets, specialty stores, and online.

Tracy, however, was unable to discover a blanket she loved. The ones she thought were attractive were very uncomfortable, and the ones designed to be worn in the rain made significant fashion sacrifices. Tracy nevertheless decided to contact some of the designers she knew as she was involved in the creation of clothing lines and wanted a unique blanket.

Even about Captain Joshua Slocum, her great-great-grandfather, who was the first person to sail solo around the world, had been told to her. Tracy took her cue from Captain Joshua, who was known for wrapping himself in fur jackets and blankets to stay warm.

So when the time came, she worked with designers to make the ideal blanket, which was lined on one side with cosy faux fur and the other with RuggedTex fabric. According to Tracy, RuggedTex is a type of nylon that is waterproof, windproof, weatherproof, and spillproof.

Additionally, the blanket doubles as a picnic mat and features a waterproof side zipper. Tracy carried the finished blanket around and received compliments from both friends and complete strangers. At that point, she started Pretty Rugged after seeing the enormous commercial potential of her concept.

Where is Pretty Rugged?

When Pretty Rugged Blankets were introduced in 2017, they were well welcomed, and Tracy was inspired by the good feedback to keep innovating and expand her line of products. According to sources, Tracy would visit trade expos, occasions, and fashion shows outside of New York in an effort to expand her clientele. At these events, people reportedly praised her blankets. The blankets are advertised as multifunctional, machine-washable goods ideal for outdoor occasions like picnics and tailgating. Tracy stated that she had up to this point sold more than 30,000 units.

Awards of Pretty Rugged

Pretty Rugged earned awards at NY Now in the year after its release for “Best in Market” and “Best New Product.” The blanket was featured on Oprah Winfrey’s Favorite Things List the same year, bringing it further attention and expanding Pretty Rugged’s clientele.

Tracy has unveiled a number of other goods in addition to the original blanket, such as bomber jackets and wearable blankets. In the Collins Capelet, a garment that can be worn casually or as part of evening dress, she even started employing a new material called SatinTex.

Additionally, one of her items, the Blakely Reversible Faux Fur Bomber, took home a trophy at NY Now in 2019 for “Best New Product.” Additionally, Pretty Rugged and its goods were highlighted in March 2019 on ‘Good Morning America,’ which was swiftly followed by several features on other well-known TV shows and magazines, broadening their audience even more.

Tracy wants to make Pretty Rugged a household name in the United States and even has plans to grow abroad, although the company is now thought to be worth several million dollars.

The products are available on Pretty Rugged’s official website, with the majority of the pricing falling between $60 and $300. People interested in offline shopping can find the brand represented in a variety of brick-and-mortar stores all around the United States. The company also provides bundle savings. Pretty Rugged has an impressive success story with $8 million in total sales, and we are sure that the business will continue to grow.

Pretty Rugged as a Brand

The best ideas frequently arise from a need and from looking backwards, and Tracy Slocum’s business, Pretty Rugged, is a perfect example of this.

Although sailing on Lake George has always been Tracy’s favourite pastime, the brisk mornings and evenings and unpredictable weather left her and her family drenched and miserable. It became obvious that there wasn’t a blanket that was both lovely and useful after months of searching. Tracy made the decision to create one.

She was inspired by Captain Joshua Slocum, her great-great grandfather, who was the first person to sail alone around the world in the late 1800s. He dressed himself in fur to survive bad weather.

Tracy developed the first blanket in history with luxurious faux fur on one side and waterproof, windproof, and machine-washable RuggedTex® fabric on the other, working with leading fashion advisers. The Pretty Rugged Blanket epitomises practical luxury. Modern, simple-to-care-for materials were used in its design to give years of luxury, performance, and style.

This unique blanket wasn’t just for boaters, it became apparent. It’s perfect for picnics, tailgating, après-ski, cuddling up on the couch, and a tonne more. It also makes it less chilly to watch her son’s high school football games from metal bleachers.

In February 2018, Tracy and Pretty Rugged, who presented the blanket in 2017, won Best in Market and Best New Product at NY NOW. Unheard of for a business that is only “months” old.

Oprah Winfrey’s staff was made aware of the creative character of all Pretty Rugged goods, and the pet blanket was chosen for her Favorite Things List for the 2018 Christmas season!

One thing remained constant as the company’s product lineup expanded: each product still pushes the limit of innovation. They are all (machine washable), windproof, and waterproof.

resulting in the Blakely Reversible Faux Fur Bomber winning the Pretty Rugged’s Best New Product award in 2019. A young company winning “Best New Product” two years in a row is a first in itself.

Bringing customers things they will love and live in, Pretty Rugged is expanding its product line.




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Ribbon Embellishment in the Pretty Rugged

“Pretty Rugged is an illustration of what comes to me when I think of The American Dream. I grew up maintaining inventor and idea journals because I had a sincere belief that one of them would eventually “float.” I’ve always been inspired by the journeys and remarkable achievements of my great-great grandfather, and I wanted to create my own “wake.” Each idea that didn’t materialise or didn’t work brought me closer to the next, and now you’re looking at my creation, which was influenced by my fairly difficult past.

A straightforward concept I had at a very unique place we call home each summer gave birth to the first Pretty Rugged product. I made a blanket because I wanted a lovely, useful blanket but couldn’t locate one to buy. I instantly understood that timing is essential in life and that this was the idea I had been waiting for.

Pretty Rugged is more than a logo; it’s an attitude. In retrospect, the blanket is a sensible first purchase for a variety of reasons. My blankets offer warmth, comfort, relaxing weight, and protection—all things I have frequently needed. When you touch and use the blankets, it is evident that they were manufactured with a lot of tenacity; it appears as though the Slocum heritage is literally sewn into each one, a heritage so closely connected to The American Dream that you can almost reach out and touch it.

Success is one of those words that practically everyone interprets differently. Every time I see our red, white, and blue ribbon, I feel very proud because it honours all of the pretty hardy people who are out there living their own versions of the American Dream and serves as a symbol of my achievement.

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